What sort of a “product” are specialty shops offering? What are the prospects for organizing a chain of specialty shops?
Answer to relevant QuestionsDistinguish among discount houses, price-cutting by conventional retailers, and mass-merchandising. Forecast the future of low-price selling in food, clothing, and appliances. How will the Internet affect that future? Discuss how computer systems affect wholesalers’ and retailers’ operations. Discuss the potential conflict among the various promotion managers. How could this be reduced? What promotion blend would be most appropriate for producers of the following established products? Assume average- to large-sized firms in each case and support your answer. a. Chocolate candy bars. b. Car batteries. c. ...Distinguish among the jobs of producers’, wholesalers’, and retailers’ order-getting salespeople. If one order getter is needed, must all the salespeople in a channel be order getters? Illustrate.
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