What specific industry information could executives at Proctor & Gamble obtain from the Source Book of Demographics

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What specific industry information could executives at Proctor & Gamble obtain from the Source Book of Demographics and Buying Power for Every Zip Code in the U.S.A.? How would this information improve Proctor & Gamble’s marketing strategies?

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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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Question Posted: Dec 07, 2015 06:29 AM

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What specific industry information could executives at Proctor & Gamble obtain from the Source Book of Demographics

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Essentials of Marketing Research

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