What steps should a potential franchisee take before investing in a franchise?
Answer to relevant QuestionsTwo franchising experts recently debated the issue of whether new college graduates should consider franchising as a pathway to entrepreneurship. Jeff Elgin said recent college graduates are not ready to be franchise owners. ...Define the marketing plan. What lies at its center? What is a competitive advantage? Describe how a small business owner could use paying attention to convenience for a competitive advantage. Give an example of a company with a good domain name and an example of a company with a poor domain name.
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