Question: What type of channel conflict is likely to be caused
What type of channel conflict is likely to be caused by dual distribution, and what type of conflict can be reduced by direct distribution? Why?
Relevant QuestionsHow does the channel captain idea differ among corporate administered and contractual vertical marketing systems with particular reference to the use of the different forms of influence available to firms?What are the similarities and differences between the product and retail life cycles?“If you build it, they will come” not only worked in the movie Field of Dreams but also applies—big time—to Mall of America®. Located in a suburb of Minneapolis, Mall of America (www.mallofamerica .com) is the ...Design an integrated marketing communications program—using each of the five promotional elements—for Rhapsody, the online music service.Which medium has the lowest cost perthousand?
Post your question