What type of research did those leading Modify Watches conduct when completing a product/service feasibility analysis and what additional research might the founders have pursued when assessing the feasibility of their firm’s products?
Answer to relevant QuestionsWhat target market is Modify Watches seeking to serve and how attractive is that market? What actions did Embrace’s founders take to solicit feedback from prospective customers and what did they learn from these efforts? What role do you think the industry that a start-up is in plays in its success or failure as a peer-to-peer business? Are some industries more receptive to peer-to-peer business model start-ups than others? Explain. Naomi Stephenson plans to open a company that will design and manufacture accessories for smartphones. She has read that having a clearly articulated business model will help “all of the elements of her business fit ...What is Etsy’s core strategy, or how the firm intends to compete in the marketplace?
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