What type of survey approach is most likely to yield the highest response rate? What approach (es)

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What type of survey approach is most likely to yield the highest response rate? What approach (es) will yield the lowest response rate? What can be done to improve response rates in e-mail and Internet surveys?

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Essentials of Marketing Research

ISBN: 978-1305263475

6th edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Jun 16, 2015 07:34 AM

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What type of survey approach is most likely to yield the highest response rate? What approach (es)

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Doortodoor personal interviews have the best respondent coo...View the full answer

Essentials of Marketing Research

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