What types of variables are used for market segmentation? Would a small firm use the same variables as a large business? Why or why not?
Answer to relevant QuestionsExplain the difference between a multi-segment strategy and a single-segment strategy. Which one is more likely to be appealing to a small firm? Why?Does the concept of limited liability apply to a sole proprietorship? Why or why not?What may account for the failure of most small companies to use boards of directors as more than rubber stamps? What impact is this likely to have on the business?Under what conditions would it be most appropriate for a small business to buy rather than lease a building for its operations? 1. What are the major advantages that Schragger enjoyed as the result of having this most unique site?2. What major disadvantages and special challenges did the company likely run into as a result of this towering ...
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