What types of variables are used for market segmentation? Would a small firm use the same variables

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What types of variables are used for market segmentation? Would a small firm use the same variables as a large business? Why or why not?

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Small Business Management Launching & Growing Entrepreneurial Ventures

ISBN: 978-1133947752

17th edition

Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy

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