What was meant by the claim that the “Internet changes everything?”
Answer to relevant QuestionsWhat are the key advantages of electronic marketing channels? Will the increasing use of electronic marketing channels necessarily result in more disintermediation? Explain. Online channels provide consumers with 24/7 access to a vast array of products and services that can be ordered at any time at the leisure of the online shopper. But online channels can also be used to create a sense of ...Discuss the rationale for franchising from the franchisor’s and franchisee’s point of view. Discuss the paradox the channel manager faces when selecting prospective channel members for franchise channels.
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