What were the pros and cons of staying with the e-business campaign? Could it have been updated
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The ebusiness campaign served IBM well as it positioned them at the forefront of the trend in moving ...View the full answer
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Related Book For
Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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