What would you expect an average person to do in the three car company examples? Why?
Answer to relevant QuestionsRate the characters in the four hypothetical scenarios on the following scale: Consider Beta Company. What percentage of corporate gifts do you imagine are made for this kind of reason? Nearly all? Half? Just a few? Assume that you heard about Beta Company's gift to Youth Meals. Now, assume that later, ...Should Alpha meet the second demand and expand its free drug program? Assume that after Walters is cut, the Goliaths miss the playoffs. If you had season tickets, would you renew them? As a voting taxpayer, would you be more or less likely to vote in favor of taxpayer dollars being used to ...Going back to an idea in the background section, do you think fear-based ads create fears in the first place, or do they merely inform people about solutions for things that they are already afraid of?
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