When company founder Kamprad decided to expand into China his decision was not based on market research

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When company founder Kamprad decided to expand into China his decision was not based on market research but, rather, on his own intuition. How well is IKEA doing in China? Did Kamprad’s decision pay off? Discuss.

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International Business The Challenges of Globalization

ISBN: 978-0133866247

8th edition

Authors: John Wild, Kenneth Wild

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Question Posted: Feb 12, 2016 06:57 AM

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When company founder Kamprad decided to expand into China his decision was not based on market research

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So far IKEAs stores in Beijing and Shanghai are performing well IKEA change...View the full answer

International Business The Challenges of Globalization

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