When discussing the concept of advertising novelty, the chapter stated that novelty is a necessary but insufficient condition for advertising creativity. Explain what this means.
Answer to relevant QuestionsWhen discussing the creative advertising style known as unique selling proposition, or USP, it was claimed that in many respects the USP style is the optimum creative technique. Explain whether you agree or disagree with ...Identify two or three YouTube videos with brands that you consider humorous. Is the use of humor appropriate for the brands advertised in these videos and given their likely target audiences? Justify your responses. Infomercials are long commercials that generally last from 30 to 60 minutes. These commercials typically are aired during fringe times and frequently promote products such as diet aids, balding cures, and exercise products. ...With the following data, fill in the empty blanks. Total ’000 A ’000 B % Across C % Down D Index All Adults 18–24 25–34 218,289 28,098 39,485 35,144 6,285 10,509 16.1 100.0 100 In your opinion, will portable digital-audio players (e.g., Apple’s iPod) eventually replace radio?
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