Question

When discussing the criticism that advertising is manipulative, a distinction was made between persuasion efforts of which consumers are cognitively aware and those that fall below their conscious radar screens. First, explain in your own words the distinction between the potential for advertisers to “manipulate” consumers cognitively and unconsciously. Second, express your thoughts about the ethical ramifications of say, retailers’ potential use of in-store advertising to air subliminal messages.


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  • CreatedAugust 08, 2015
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