When explaining a motor vehicle market-share turnaround, Citron stated: 'We listened to what our customers wanted and

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When explaining a motor vehicle market-share turnaround, Citroën stated: 'We listened to what our customers wanted and acted on what they said. Good things happen when you pay attention to the boss.' How might management accountants at Citroën apply this same perspective to their own tasks?
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Management and Cost Accounting

ISBN: 978-1405888202

4th edition

Authors: Alnoor Bhimani, Charles T. Horngren, Srikant M. Datar, George Foster

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