When faced with a sudden spurt in demand, why does it sometimes make sense for a company

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When faced with a sudden spurt in demand, why does it sometimes make sense for a company to increase prices? For example, why do airlines raise fares during peak travel periods? Why might it not be a good idea for consulting companies?

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Managerial accounting

ISBN: 978-0471467854

1st edition

Authors: ramji balakrishnan, k. s i varamakrishnan, Geoffrey b. sprin

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