When pop star Michael Jackson died, the media devoted blanket coverage of his death and memorial service. Do you think the coverage was excessive? Why or why not?
Answer to relevant QuestionsGive some reasons why the public is fascinated with the personal lives of celebrities or develops strong attachments to sports teams.The PR Casebook on page 493 summarizes Carnival Cruise Line’s “public relations mess” when 4,000 passengers went without air conditioning or toilets for five days. How well do you think Carnival handled the situation?What is the difference between someone working in corporate public affairs (Governmental relations) and a lobbyist?What is global public relations? What are some of the reasons for its growth in recent decades?The successful practice of international public relations requires knowledge of a nation’s history and political sensitivities. It also requires a knowledge of proper manners and cultural sensitivity. What advice is given ...
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