When should an MNE use the same promotion strategy overseas that it uses at home? When should

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When should an MNE use the same promotion strategy overseas that it uses at home? When should it modify the approach?

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International Business

ISBN: 978-0273760979

6th edition

Authors: Alan M. Rugman, Simon Collinson

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Question Posted: Dec 19, 2015 05:21 AM

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When should an MNE use the same promotion strategy overseas that it uses at home? When should

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International Business

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