When should you write a memo? When should you write a letter?
Answer to relevant QuestionsWhat is strategy and why is marketing research important to strategy makers? What are the two sources of marketing problems? How is a company’s philosophy toward marketing research reflected in its use of marketing research? Distinguish among the various types of test marketing. 1. What should Cory consider doing with the information in this case before he actually begins to write the report? Name some specific issues Cory should address. 2. Should Cory include the standard “Conclusions and ...
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