Which brands do you have the most resonance with? Why?
Answer to relevant QuestionsCan every brand achieve resonance with its customers? Why or why not? Can you think of some general guidelines to help marketers “mix and match” brand elements? Can you ever have “too many” brand elements? Which brand do you think does the best job of “mixing and matching” brand ...Choose a popular event. Who sponsors it? How are they building brand equity with their sponsorship? Are they integrating the sponsorship with other marketing communications? Can you develop a tracking survey for the Mayo Clinic? How might it differ from the McDonald’s tracking survey? Contrast the branding strategies and brand portfolios of market leaders in two different industries. For example, contrast the approach by Anheuser Busch and its Budweiser brand with that of Kellogg’s in the ready-to eat ...
Post your question