Which competitors should XM target in the future: Sirius, terrestrial radio, MP3 players and podcasts, or Internet

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Which competitors should XM target in the future: Sirius, terrestrial radio, MP3 players and podcasts, or Internet radio?

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:39 AM

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Which competitors should XM target in the future: Sirius, terrestrial radio, MP3 players and podcasts, or Internet

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Sirius Targeting its only direct competitor might be the smallest opportunity strategy as Sirius currently and over the short term at least has the smallest user base of all the competitive options Sp...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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