Which concepts of publicity and public relations practiced by P.T. Barnum should modern practitioners use? Which should they reject?
Answer to relevant QuestionsWhat are the four important contributions Ivy Lee made to public relations? Describe several recent trends in the public relations field that will shape the field in the next five yearsIn what ways do the concepts of “careerism” and “technician mentality” undermine the establishment of public relations as a profession?Name at least seven services that a public relations firm offers clients.What is the procedure for organizing and conducting a focus group? What are the pros and cons of using focus groups?
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