Which demographic variables are most closely associated with heavier consumption of the following? What would explain this

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Which demographic variables are most closely associated with heavier consumption of the following? What would explain this association? Which contributes most to causing the consumption? (See Tables 1A through 6A.)
a) Dessert
b) DVD rental
c) Fast-food restaurant
d) Read books/articles about health
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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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