Which information is more valuable to marketing managersinformation from internal databases, from marketing intelligence, or from marketing

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Which information is more valuable to marketing managers—information from internal databases, from marketing intelligence, or from marketing research? How do these information sources differ?

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:37 AM

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Which information is more valuable to marketing managersinformation from internal databases, from marketing intelligence, or from marketing

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Marketers can obtain needed information from internal data market intelligence and marketing researc...View the full answer

Principles of Marketing

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