Which is better for consumers: (1) A customized service or (2) A standardized service? Please explain.
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(1) A customized service or
(2) A standardized service? Please explain.
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Customization may provide services that meet the exact needs of the consumer however ...View the full answer
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Related Book For
Services Marketing Concepts, Strategies, & Cases
ISBN: 978-1439039397
4th edition
Authors: Douglas Hoffman, john Bateson
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