Which is more important for an advertiser: maximizing reach or maximizing frequency? Explain in detail.
Answer to relevant QuestionsFollowing are the ratings and number of ad insertions on five cable TV programs designated as C1 through C5: C1 (rating = 7; insertions = 6); C2 (rating = 4; insertions = 12); C3 (rating = 3; insertions = 20); C4 (rating = ...Assume that the TV advertising schedule in Question 4 cost $2 million and generated 240 million gross impressions. What are the CPM and CPP? Compare and contrast the Ipsos ASI Next*TV® measure with comScore ARS’s Share of Choice method. The Bruzzone test is based on a measure of recognition in comparison to day-after-recall testing, which, of course, is based on a recall measure. Present an argument as to why Bruzzone recognition measurement might be more ...In your own words, explain why EDLP(M) pricing diminishes forward buying and diverting. Can EDLP(M) be challenging to implement?
Post your question