Which marketing metrics did the CMAB use to evaluate their IMC program? Are there any others you
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There are a range of metrics that are used to determine the effectiveness of the CMABs marketing eff...View the full answer
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Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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