Which of the following organizations are likely to use marketing research? Why? How? a. Manufacturer of breakfast
Question:
a. Manufacturer of breakfast cereals
b. An online auction Internet site such as Quibids
c. Manufacturer of nuts, bolts, and other fasteners
d. The Federal Trade Commission
e. A hospital
f. A company that publishes marketing textbooks
g. Google
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All of these organizations can use marketing research However the marketing research in each situation will be of a different nature Some suggestions for discussion are given below a It is highly like...View the full answer
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Related Book For 
Essentials of Marketing Research
ISBN: 978-1305263475
6th edition
Authors: Barry J. Babin, William G. Zikmund
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