Which status related variableoccupation, education or incomeis the most appropriate segmentation base for: (a) expensive vacations, (b)

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Which status related variable—occupation, education or income—is the most appropriate segmentation base for: (a) expensive vacations, (b) opera subscriptions, (c) People magazine subscriptions, (d) fat-free foods, (e) personal computers, (f) pocket-size cellular telephones, and (g) health clubs?
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Consumer Behavior

ISBN: 978-0135053010

10th edition

Authors: Leon G. Schiffman, Leslie Lazar Kanuk

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