Who are acculturation agents? Give two examples.
Answer to relevant QuestionsDescribe the processes involved when a person assimilates into a new host culture. Describe the difference between a restricted and an elaborated code. Give an example of each. How do you assign people to social classes, or do you at all? What consumption cues do you use (e.g., clothing, speech, cars, etc.) to determine social standing? Compile a collection of ads that depict consumers of different social classes. What generalizations can you make about the reality of these ads and about the media in which they appear? 1. How can Jimmy Buffett fans be considered as members of a reference group? A brand community? 2. Consider your responses to question 1. What kind of opportunities does the existence of the Buffet community present to ...
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