Who are competitors? How are competitive rivalry, competitive behavior, and competitive dynamics defined in the chapter?
Answer to relevant QuestionsWhat is market commonality? What is resource similarity? What does it mean to say that these concepts are the building blocks for a competitor analysis? Describe Hyundai’s competitive behavior. What are the different levels of diversification firms can pursue by using different corporate-level strategies? Is Diller in a position to over diversify? Why would the Southwest/AirTran merger not be successful?
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