Why are boomers such an important market that it creates a shift in attitude for many advertisers?

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Why are boomers such an important market that it creates a shift in attitude for many advertisers? Describe the shift in attitude that is being adopted by advertising agencies. Identify the reasons why this demographic change is affecting marketing decisions?
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Marketing Real People, Real Choices

ISBN: 978-0132913171

4th Canadian Edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois, Bhupesh Shah

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