Why are nonfinancial measures alone insufficient for managing relationships with customers?
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Why are nonfinancial measures alone insufficient for managing relationships with customers?
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Nonfinancial measures such as customer satisfaction and customer loyalty are important ...View the full answer
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Muhammad Umair
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Related Book For
Management Accounting Information for Decision-Making and Strategy Execution
ISBN: 978-0137024971
6th Edition
Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young
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