Why are surveys not always the most effective way to get at innovative product uses?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:26 AM

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Why are surveys not always the most effective way to get at innovative product uses?

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While surveys can provide useful information and are easier than e...View the full answer

Consumer Behavior Building Marketing Strategy

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