Why are there marketing strategy advantages in using demographic characteristics to break out product–markets into segments?
Answer to relevant QuestionsThe real test of a segment formation scheme occurs after it has been tried and the results evaluated. Are there ways to evaluate alternative segmenting schemes without actually trying them? Under what circumstances may it not be possible to break up a product–market into segments? What are the dangers of using an incorrect segment formation scheme? Discuss the value of considering CRM at different organizational levels. Revisit the INTERNET APPLICATION “The Growth in Internet Information Resources for Market Sensing”. What are the major advantages of the Web in developing marketing information resources, but what are the potential ...Compare and contrast the use of standardized information services as an alternative to special research studies for tracking the performance of a new packaged food product.
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