Question: Why do companies segment markets
Why do companies segment markets?
Answer to relevant QuestionsHow might a retailer use relationship marketing to improve customer loyalty?Why do marketers need to distinguish needs and wants when they are developing marketing strategies for consumer products?How does cost-based pricing differ from value-based pricing?Which of the four basic functions of management discussed in Chapter 7 would be involved in decisions that establish or change a company’s channels of distribution? Explain your answer.Other than image, what factors might prompt manufacturers of high-end technical or luxury products to decide not to sell their products through Costco?
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