Why do marketers need to distinguish needs and wants when they are developing marketing strategies for consumer products?
Answer to relevant QuestionsIs there still any need for traditional marketing techniques in a world of social commerce? Why or why not? Review the discussion of cultural differences in international business. Which cultural differences do you think Disney had to consider when planning its product strategies for Disneyland Paris? Originally the company ...What are the two main types of intermediaries and how do they differ from one another?How might a once-valued intermediary find it-self threatened with disintermediation?Would it be a good idea to “repurpose” conventional press releases as posts on your company blog? Why or why not?
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