Why do marketers need to distinguish needs and wants when they are developing marketing strategies for consumer

Question:

Why do marketers need to distinguish needs and wants when they are developing marketing strategies for consumer products?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Business in Action

ISBN: 978-0133773996

7th edition

Authors: Courtland Bovee, John Thill

See More Books

Question Posted: Dec 30, 2014 10:37 AM

See More Questions

Why do marketers need to understand buying behavior?
Why do marketers need to know that attribute processing is easier for consumers than brand processing?
Why do marketers evaluate their advertising and marketing communication programs?
What did Frederick Taylor, the proponent of scientific management, advocate for to achieve efficiency in manufacturing?
Explain the difference between a closed economy and an open economy. Explain also how the pursuit of internal equilibrium will be different between two types of the economies.
Aspen Company manufactures, markets, and sells ATV and snowmobile equipment and accessories. The average total assets for Aspen is $2,000,000. In its most recent year, Aspen reported net income of...
Mass transfer from a bubble. Calculate the mass transfer coefficient for the air-water system for bubbles rising at a gas velocity of $5 \mathrm{~cm} / \mathrm{s}$ in a pool of stagnant liquid. Use...
Frobisher Inc. (Frobisher) uses the lower of cost and NRV rule to value its inventory. Frobishers inventory on February 28, 2017 had a cost of $1,125,000 and a NRV of $1,035,000. Required: a. By how...
o Value An economist for a sporting goods company estimates the revenue and cost functions for the production of a new snowboard. These functions are R(x) = -x+ 15x and C(x)=7x+12, respectively,...
Wildcat activity. Wildcats are wells drilled to find and produce oil and/or gas in an improved area or to find a new reservoir in a field previously found to be productive of oil or gas or to extend...
Select a specific marketing job that interests you, and use the sites just mentioned to find out more about this career path. What specific duties and responsibilities do people in this position...
Is there still any need for traditional marketing techniques in a world of social commerce? Why or why not?
Which AS curve (a, b, or c) in Figure 16.1 causes the least unemployment when fiscal or monetary restraint is pursued?
Let set A = {-2, -1, 0, 1, 2} and set B = {3, 4}. Construct a relation from set A to B such that R = {(x, y) | 3x+ 2y is a prime number}
Fatima purchased a new mattress when it was on sale. The sale price was 32% less than the regular price. If the sale price was $405, what was the original price? (Round your answer to the nearest...
1. An optometrist has very limited space in her office. The office is 5.0 m in length, but the eye chart has directions that state that the patient must be 8 m away from the chart. How does the...
When It started raining at 8am on Thursday morning, there was 1.5 inches of water on the ground. That same afternoon at 2 pm I measured 4 inches of water, at 8pm I measured 6.5 inches. It continued...
I took my son to lunch and spent $8.00. Then we stopped at the discount store and spent 1/4 of the money that was left in my wallet. This left me with $9.00. How much money did I have to start with?
A 900-kg car is going 20 m/s along a level road. How large a constant retarding force is required to stop it in a distance of 30 m?
Provide examples of a situations in which environmental disruptions affected consumer attitudes and buying behaviors.
An object oscillating on a spring has the velocity graph shown in Figure P14.50. Draw a velocity graph if the following changes are made. a. The amplitude is doubled and the frequency is halved. b....
Highlight the major components of physical distribution and logistics.
Define sales promotion, and identify the major categories of consumer and trade promotions.
Explore one GRC software solution. In a brief email message to your instructor, describe the benefits of using this particular software package.
3. a. b. Solve the system by inverting the coefficient matrix and using Theorem 1.6.2 of the textbook. -x-2y-32 = 0 w+x+4y+4z = 7 w+3x+7y+9z = 4 -w-2x-4y - 6z = 6 Determine conditions on the b's, if...
1. If 5,000 earns Php86.00 interest in 15 months, how much is the rate of interest? 2. If the interest rate is 7.5% per year and the principal is Php2,500, determine the amount of interest for 20...
Given no change to the 0.8 percent chance that any women have breast cancer, and given that positive mammogram effectiveness is increased from 90% , and given that the false positive rate is...

Why do marketers need to distinguish needs and wants when they are developing marketing strategies for consumer

Question:

Step by Step Answer:

Needs create the motivation to buy products and the...View the full answer

Business in Action

Students also viewed these Management Leadership questions