Why do marketers use metaphors to craft persuasive messages? Give two examples of this technique.

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 11, 2015 01:28 AM

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Why do marketers use metaphors to craft persuasive messages? Give two examples of this technique.

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Metaphors allow the marketer to activate meaningful images ...View the full answer

Consumer Behavior Buying, Having and Being

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