Why do most start-ups focus on relatively small target markets to begin with rather than larger markets with more substantial demand?
Answer to relevant QuestionsWhat are some of the ways to determine the attractiveness of a small target market within a larger industry? What is the purpose of a First Screen analysis? If you were considering the possibility of launching a Web site that you’ve developed in order to sell sports apparel for petite women, what are some specific actions you could take to collect feedback regarding the ...What target market does Embrace seek to serve and how attractive is that market? What role do you think the industry that a start-up is in plays in its success or failure as a peer-to-peer business? Are some industries more receptive to peer-to-peer business model start-ups than others? Explain.
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