Why do most start-ups focus on relatively small target markets to begin with rather than larger markets

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Why do most start-ups focus on relatively small target markets to begin with rather than larger markets with more substantial demand?

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Entrepreneurship Successfully Launching New Ventures

ISBN: 978-0133797190

5th edition

Authors: Bruce R. Barringer, R. Duane Ireland

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Question Posted: Aug 26, 2015 05:33 AM

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Why do most start-ups focus on relatively small target markets to begin with rather than larger markets

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Because it takes substantial resources to attac...View the full answer

Entrepreneurship Successfully Launching New Ventures

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