Why do some large, financially strong manufacturers choose not to own their dealers but instead establish contractual

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Why do some large, financially strong manufacturers choose not to own their dealers but instead establish contractual relationships with them?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:03 AM

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Why do some large, financially strong manufacturers choose not to own their dealers but instead establish contractual

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One reason is that serving your dealers takes a great deal of capital and using this capital to buy ...View the full answer

Strategic Marketing

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