Why do some large, financially strong manufacturers choose not to own their dealers but instead establish contractual relationships with them?
Answer to relevant QuestionsWhat are the advantages and limitations of the use of multiple channels of distribution by a manufacturer? Discuss what is meant by channel migration and the issues that a manufacturer faces in dealing with migration issues. Discuss the role of price in the marketing strategy for Rolex watches. Contrast Timex’s price strategy with Rolex’s strategy. Discuss why it is important to consider pricing from a strategic rather than a tactical perspective. Identify and discuss the factors that are important in determining the promotion program for the following products: a. Video tape recorder/player. b. Personal computer. c. Boeing 7E7 Dreamliner commercial aircraft. d. ...
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