Why do some products experience long successful lives while others have very short life cycles?
Answer to relevant QuestionsHow can a company combine the strengths of global brands with the need to adapt to local market requirements in a multinational operation? In the late 1990s several airlines started selling tickets using the Internet. Discuss the implications of this method of distribution for travel agencies. Discuss some likely trends in the distribution of automobiles in the 21st century, including the shift away from exclusive distribution arrangements. Visit the website of Amazon.com. Evaluate Amazon’s pricing strategy. How do its prices compare to those of “brick and mortar” retailers? Critically evaluate the company’s product offering and identify potential ...Cite examples of businesses to which the experience-curve effect may not be applicable. What influence may this have on price determination?
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