Why do some products experience long successful lives while others have very short life cycles?

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:03 AM

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Why do some products experience long successful lives while others have very short life cycles?

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Products last as long as they meet buyers needs and wants When these requirements change or alternat...View the full answer

Strategic Marketing

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