Why do supermarkets put candy, gum, and magazines at the front of the store, and milk and

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Why do supermarkets put candy, gum, and magazines at the front of the store, and milk and eggs at the back of the store?

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Retailing Management

ISBN: 978-0070893207

4th Canadian Edition

Authors: Michael Levy, Barton Weitz, Dea Watson

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Question Posted: Dec 15, 2015 07:38 AM

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Why do supermarkets put candy, gum, and magazines at the front of the store, and milk and

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Over 80 percent of all buying decisions for candy gum and magazi...View the full answer

Retailing Management

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