Why do you suppose the average costs of performing many distribution tasks are lower for intermediaries and facilitating agencies than for producers and manufacturers?
Answer to relevant QuestionsHow does the Census of Wholesale Trade classify wholesale intermediaries? What patterns seem to be emerging with respect to online retail sales vs. conventional retail sales since the first couple of years of the twenty-first century? How does the impact of the environment on channel strategy differ from other major strategy areas of the marketing mix? Why might even “normal” economic conditions pose channel management problems? When Circuit City, the world’s second largest consumer electronics retailer went out of business in January of 2009, pundits thought most of Circuit City’s business would be picked up by the largest consumer electronics ...
Post your question