Why do you think a company should or should not market the same product in the same

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Why do you think a company should or should not market the same product in the same way around the world?

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Global Marketing management

ISBN: 978-0470505748

5th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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Question Posted: Apr 26, 2016 09:46 AM

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Why do you think a company should or should not market the same product in the same

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Standardization has the advantages of efficiencies in pro...View the full answer

Global Marketing management

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