Why do you think Crumbs doggedly stuck to its singular focus on selling cupcakes, in light of declining same-store sales?
Answer to relevant QuestionsWas Crumbs’s failure preventable? What, if anything, could have been done to save Crumbs? Based on the material in the chapter, what types of growth could Crumbs have pursued that it didn’t go after? Do some Internet research and find an example of an alliance between a small firm and a large firm that seems to be working well. Briefly describe the nature of the alliance and explain its success. How does a joint venture differ from a strategic alliance? Google reportedly offered to buy Groupon for $5 billion to $6 billion in November 2010—an offer that Groupon turned down. Why do you think Google wanted to acquire Groupon, and why do you think Groupon turned Google down? Do you think Intuit’s acquisition of Mint.com was a win for both Intuit and Mint.com? In what ways does an acquisition by a large firm potentially accelerate the growth of a small firm, beyond what the small firm could ...
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