Why do you think JetBlue became active on more social media platforms following the February 2007 incident?

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Why do you think JetBlue became active on more social media platforms following the February 2007 incident?
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Social Media Marketing A Strategic Approach

ISBN: 978-0538480871

1st edition

Authors: Melissa Barker, Donald I. Barker, Nicholas F. Bormann, Krista E. Neher

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