Why does a firm often combine, for example, exports, foreign marketing, and licensing-rather than choosing only one

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Why does a firm often combine, for example, exports, foreign marketing, and licensing-rather than choosing only one of the above methods of operations?

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International Finance Putting Theory Into Practice

ISBN: 978-0691136677

1st edition

Authors: Piet Sercu

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Question Posted: Aug 07, 2017 09:47 AM

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Why does a firm often combine, for example, exports, foreign marketing, and licensing-rather than choosing only one

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Each mode of foreign activity is not mutually e...View the full answer

International Finance Putting Theory Into Practice

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