Why have franchises been so popular as a method of international expansion in the fast-food industry? Contrast
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Why have franchises been so popular as a method of international expansion in the fast-food industry? Contrast this with high tech manufacturing where joint ventures and partnerships have been more popular. What accounts for the differences across industries?
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Management Leading & Collaborating in a Competitive World
ISBN: 978-0077862541
11th edition
Authors: Thomas Bateman, Scott Snell
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