Why have so many CRM efforts failed? Can you cite a personal example of a CRM effort?

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Management Process

ISBN: 978-0201822939

4th Edition

Authors: Lee Long

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Question Posted: Jun 29, 2012 06:55 AM

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Why have so many CRM efforts failed? Can you cite a personal example of a CRM effort?

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No efforts are put forth to engender a customers trust and loyaltyto build customer relations...View the full answer

Management Process

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