Why is corporate sponsorship of concerts, festivals, and even the Olympics considered a good marketing and public relations strategy?
Answer to relevant QuestionsCorporate philanthropy is now strategic. Do you think all this makes corporate philanthropy too self-serving? Why or why not?When pop star Michael Jackson died, the media devoted blanket coverage of his death and memorial service. Do you think the coverage was excessive? Why or why not?Magazines such as People pay millions of dollars for exclusive photos of a celebrity couple’s newborn children. Are such payments justified? Why or why not?Internet fund-raising play a crucial role in elections. Would you like to be a political fund-raiser? Why or why not?What is an NGO? Why have NGOs gained influence in terms if influencing corporations and even governments regarding such issues as global worming?
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