Why is implementation of a marketing plan as important as plan development in achieving marketing success?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:13 AM

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Why is implementation of a marketing plan as important as plan development in achieving marketing success?

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Careful and thorough development of the marketing plan is important but it is only ...View the full answer

Market Based Management

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